Gillette

There are only a few weeks out of the year that it's ok to let yourself go grizzly.  Talkin' playoffs. Gillette is giving away tickets to the Stanley Cup for the most glorious playoff beards in all the land.

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Print and OOH would tell fans to start growing their playoff beard in order to win the Stanley Cup and tickets to the games.

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Digital

A landing page would let fans sign up to grow their playoff beard alongside their team.

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