Pizza Hut Wingstreet

Its surprising, but Pizza Hut has more than just great Pizza. They offer great chicken through their WingStreet franchises. To get the word out about this amazing chicken we created an awareness campaign to get people to think Pizza Hut when they're thinking chicken.

Taking technology found in greeting cards, Pizza Hut boxes will be equipped with a microchip to cluck upon opening.

We would do the same with a print spectacular.

Website

You know that mouse "click" sound that we're all so used to? Well on the Pizza Hut website, we're making that "click" sound a "cluck".

OOH

A chicken coop bus shelter would let people know Pizza Hut has chicken.

Street Installation

Larger than life jack-in-the-boxes would be placed in public places, and when someone turns the crank they are greeted with a unique surprise.

Social

And when Pizza Hut tweets out what seems to be weird chicken gibberish, retweets would decode the message spreading the word about WingStreet.